Marketing is the key to android app success and it is one topic that we constantly mention here on the AppsGeyser blog because we want your free Android app to succeed and for you to come back to us and make more apps. Look at the app market and look at how many apps there are on the market for free, now think of your little app, sitting in the app market just waiting to be spotted…it is time for you to take action and make sure that no-one leaves your little baby in the corner.
Your Free Android App shouldn’t be left like a baby in the corner
Our Top 5 tips for marketing your free android app
We have compiled a list of the top 5 marketing strategies that we believe can help you market your free Android app in the busy Android app market without breaking your marketing budget.
1: Social Media – The key to all marketing, free and fun – welcome to the world of Facebook and Twitter, in today’s age, it is not possible for any organisation to not have in place a social media strategy. Social media will increases brand awareness and capture the personal side of your brand drawing in the right audience for your app. Social media is a powerful communication tool allowing you to clearly communicate with your users.
2: Ad networks – Some of you may use affiliate companies to make some money, but did you know that these same companies can also work for you and promote your app through other apps and banners? It is important to source an ad company that will publish your app ad with your target audience, so be prepared to try many ad networks before you decide which ones best suits your needs.
3: Organic marketing – The Android based Google Play organic marketing is based upon app usage, the higher your usage ratio per download, the higher Google Play will rank your app. With this in mind, you can focus your Android app marketing plan around push notifications as discussed in the next point.
4: Maintaining loyal users – One of the oldest tricks in the marketing book is to reward your loyal users with additional benefits, everyone likes to feel special. Through your app you can send push notifications to your users offering them various benefits, such as; additional lives on a game, or discounts on a product or service. The options are endless and do not have to cost you anything. Every company, mobile or not, needs to ensure that their audience members are kept feeling special.
5: Building an app empire – The most common and free way of self-marketing is through your own app empire. You can introduce users to the different apps that exist within your app network through internal banners, push notifications and links set within each of your apps. By allowing your existing users to click through and try your other apps you are increasing your app downloads and usage per app.
Each of the options above can be used to build a strong marketing campaign that will not cost you the Earth. The most important part of marketing apps is the time you devote to your marketing plan, you must continue to work with your plan and monitor all activities for maximum benefits.
We’d love to hear your thoughts in the comments or on Facebook or Twitter.
If you’re interested in making your own Android apps, start creating apps here.
